Product Identity

Product Identity

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About
A small ask, and an open invitation
Two things going on right now
Jan 13 • Itay Dreyfus

December 2025

We should seek communities anew
Notes for the aspiring designer
Dec 29, 2025 • Itay Dreyfus

November 2025

In the sea of sameness
On authenticity
Nov 19, 2025 • Itay Dreyfus
Why Niche design
A few updates + a manifesto?
Nov 12, 2025 • Itay Dreyfus

September 2025

It started as a blog post; now it's a magazine
Niche design is finally available
Sep 18, 2025 • Itay Dreyfus

July 2025

head on the cloud, feet on the ground
A conversation with Sari Azout of Sublime
Jul 17, 2025 • Itay Dreyfus

April 2025

Building as gardening
Although I've never had a garden
Apr 9, 2025 • Itay Dreyfus

March 2025

Surf the browser
A guest's identity
Mar 27, 2025 • Micah Blachman and Itay Dreyfus

February 2025

A home for niche design
Now accepting pre-orders from a brand new website
Feb 27, 2025 • Itay Dreyfus
Inside the dark forests of the internet
This is the second part of a series on the identity of social networks:
Feb 12, 2025 • Itay Dreyfus

January 2025

Looking for humanness in the world wide social
This is the first part of a series on the identity of social networks.
Jan 15, 2025 • Itay Dreyfus

December 2024

I'm writing a zine
Will I become an author now?
Dec 2, 2024 • Itay Dreyfus
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