I’m Itay, an indie-designer based in Tel Aviv. After more than a decade in tech’s dark caves, I found myself adrift in a sea of design sameness. Apps, websites, and even practices have all felt identical. Seeking more authenticity, I started Product Identity, a publication highlighting distinct identities I discover as I wander the world.
Read more on my:
These days I’m also working on turning one of my essays into a self-published zine. You may read more about the project here:
You can also find me on Twitter where I shoot words into the void, or reach me via email at itaydr@gmail.com
—Itay.
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Designer, writing about the design of noteworthy products.