The identity of Product Identity

A premiere launching letter

We are surrounded by identities.

From objects and products to people, everything has its own unique identity.

However, as we have arrived at the current era of tech x design, we have found ourselves circled around many of the same themes:

• Every app looks the same.

• Every website looks the same.

• Every process looks the same.

Identities have become looking the same.

I’ve found this lack of authenticity a burning problem.

Product Identity, therefore, is a personal attempt to shed light on the ones that stand out in the crowd. Through this publication, I want to reflect and share my own perspective on design – from cultural to personal influences.

What's the identity of Product Identity?

I guess I can call it a mixture of:

• A blog about noteworthy brands and products

• A home for my research findings

• A land to experiment with creativity

What it is and what it is not

I carefully try to avoid the fluff, I rather aim to articulate my writings in the most possible straightforward way. All I want to do is to share my personal thoughts and insights, without relying on theories or jargon.

This is not going to be a place where case studies like content are published.
Instead, I want to tell stories.

Product Identity is intended to highlight unique brands and products while making it:

• In-depth
  Providing deep insights into various experiences

• Original
  Forget about so-called mainstream products and discover new niches

• Diverse
  From digital apps to hotels, find inspiration

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I’m Itay, a designer based in Tel Aviv.

I’ve spent the past decade working with many startups, especially in the early stages. My involvement with young ventures combined with my curiosity to explore endless rabbit holes has led me to discover many products and niches – and this is what I want to share with you.

Feel free to reach out – you can find me on Twitter and LinkedIn.