After more than a year of work, writing at the terminal during my honeymoon in Hawaii, redesigning the entire layout at the last minute, and making final edits from seat 6A on my flight home from Greece, Niche design is finally ready.
What started as a post here has now officially turned into a longform printed matter.
Preface
Niche design is a self-published magazine for designers and product makers seeking meaning beyond metrics. It invites you to rethink our culture through the ways we shape it.
As a contrast to the conventional tech-design playbook where clout is measured in fully booked calendars, hallucinated funding rounds, and inflated valuations, Niche design proposes a different ethos—one that’s calm, intentional, and grounded in care. It asks not how big we might scale, but how deep we might go.
In conversation with:
Anton Repponen of Anton & Irene
Pavel Kedzich of Argyle
Charles Broskoski of Are.na
Dave Groum of Carbonmade
& QA’s with:
Piri of Kinopio
Yatú Espinosa & Norm O'Hagan of USB Club
Andy Allen of !Boring
Herman Martinus of Bear Blog
Vin Verma, Lucas Fischer & Kent de Bruin of Futureland
Anjan Katta of Daylight Computer
XH of mmm.page
Joe Hollier of Light Phone
Jesper Kouthoofd of teenage engnieering
Sari Azout of Sublime
Colophon
14.8 × 21.0 cm paperback with sewn binding
A colorful 104 pages
Printed in Arena Rough 90 g / Arena Natural Smooth 300 g
Typed in ABC Maxi and Diatype by Dinamo
Shipping starts in a few weeks
The care that went into designing this thing went above and beyond, with nearly every page treated independently. It's been an insane project to produce on my own, but seeing it come alive is one of my proudest moments yet.
I want to thank all of the 70+ people who purchased this zine when it was still just a Google Doc. And to those who read the first drafts, left comments, or simply cared—your support, both mentally and financially, made this real.
Ditch trends. Avoid playbooks. Reject boredom.
Embrace niche design.
Immediately bought a copy, I’ve been waiting for so long to find a paper magazine on product design that feels like it’s actually for designers and I hope this is it!